Suntory Whisky Toki brings its signature craftsmanship onto the stage of Amsterdam’s creative scene during Amsterdam Fashion Week 2025. With a deep respect for tradition and a strong commitment to contemporary culture, Suntory Whisky Toki partners with Amsterdam-based fashion collective The New Originals (TNO).
At the heart of the partnership is a limited-edition graphic T-shirt, co-designed by both brands and inspired by vinyl and turntables — a nod to their shared love for music and creative expression. The design fuses tradition and innovation, echoing the values that define both Toki and TNO.
The T-shirt will be unveiled at an exclusive invite-only launch event at Cornerstore, one of Amsterdam’s renowned listening bars. Guests will enjoy curated DJ sets by TNO’s SoundSystem and perfectly crafted Toki Highballs — a serve that reflects simplicity, finesse, and ritual.
More than a collaboration, this is a meeting of minds. Toki and TNO are cultural storytellers, united by a belief that true craftsmanship happens where heritage meets the future.
Toki, meaning “time” in Japanese, redefines tradition through its balanced blend of exceptional flavors, embracing contemporary Japanese innovation and culture. With nearly a century of craftsmanship, House of Suntory is one of the founders of Japanese whisky culture. Among others, the Japanese whiskies Hibiki, Yamazaki and Hakusha are part of the House of Suntory portfolio.
The latest addition to this iconic whisky house is Suntory Toki Whisky: a blend that not only pays homage to the past, but also looks forward to the future. A versatile whisky not only ideal for drinking pure, but also perfect as a base for a serve such as the Japanese Highball. That versatility did not go unnoticed: Suntory Toki Whisky was awarded more than 15 times at international competitions, with awards ranging from bronze to gold.
What makes this Japanese blended whisky so unique? Suntory Toki Whisky uses a vibrant blend of Hakashu, Yamazaki, and Chita whiskies, each offering a unique style and flavor profile, creating the unique expression of Suntory Toki Whisky.
The New Originals is an Amsterdam-based fashion collective that redefines streetwear. With their motto “Thinking Out of the Box, Creating Outside the Box,” TNO stands for creative expression, cultural connection, and community building.
TNO is deeply rooted in the worlds of music, art, and design. Their clothing is more than fashion: it’s a platform for young creators, a voice in the city, and a carrier of stories. From their SoundSystem DJs to their iconic graphics, TNO breathes culture and originality.
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